THE MEANING OF TIENS CORPORATE LOGO

TIENS is derived from the Chinese spelling Tianshi.
"Health and wealth" constitute the theme of TIENS' international expansion in the future,
which marks Tianshi Group's shift toward a global orientation and diversification at the turn of the new century.

The design of the logo is centered on the dynamic arc, which represents the high-tech theme,
conveys a sense of unlimited possibilities with its interactive structure,
and symbolizes the brand TIENS' unabated energy and unceasing development.

Among the colors of the logo, green represents health, growth, harvest and environmental protection,
which ensures the sustainable growth of Tianshi's operations;
yellow means wealth and hope, which serves as the financial support of the company's global venture;
black suggests Tianshi's strength and steadiness;
blue implies wisdom, technology and vision;
red displays enthusiasm, youth and vigor, which constitute the corporate business outlook and sense of mission.

The Origin of Tianshi "Shi" means lion.
Over the centuries, the city of Cangzhou has been famous for its ancient iron sculpture of a lion,
which has become a symbol of the city, and has been given the nickname of "Lion City".

Mr. Li Jinyuan, Tianshi's president, reminded of the iron lion of his hometown, chose the word "lion,"
which also connotes the sleeping lion, the awakening lion, Leo, etc.

In 1993, Mr. Li Jinyuan came to Tianjin to start his business.
"Tian" means heaven, which is associated with heaven's will, favorable geographical position, and popular support.

Hence the company was named Tianshi (Heaven Lion).
The lion represents Mr. Li Jinyuan's fond memories of his hometown.
The wings suggest Tianshi Group's soaring aspirations and youthful vigor.

• Business goal: Making a good life by sharing Tianshi's success.
• Operation guidelines: Diversification; first-class brands; global business; a
contribution to mankind.
• Business status: First-class global diversified enterprise.
• Business philosophy: Contributing to society by restoring health to mankind.
• Public interest: Promoting public welfare and benefiting all.
• Service philosophy: Practicality, hard work, commitment, creativity, enthusiasm,
and efficiency.
• Corporate culture: Earnestly dedicating oneself to bringing mankind health,
confidence, hope, success,
and wealth with the central goal of "serving society by restoring health to
mankind".
• Corporate spirit: Serving our country by establishing a successful business;
constantly striving for higher goals through harmonious teamwork and earnest
dedication.
• Organizational management principle: People-oriented.
• Development strategy: A gradual shift toward the international market.
• Internal slogan: Spread health and happiness all over the world!
• External slogan: Share together and fly together!

by Brown Nature Tiens Marketing Company 07032559778

TIENS BrandValue

"Hand in hand, each of TIENS citizens is an indispensable part of TIENS brand."
       "Side by side, each of TIENS citizens accounts for the greatness of TIENS brand." ——Mr.Li Jinyuan, Chairman of Tiens Group

The tri-leaf pattern, like an unfolded world map, is a reflection of TIENS' strategy of "internationalized" development. Therein, leaves represent the product image featuring "naturalness and health"; the yellow color of the design symbolizes "sunshine" and "wealth" and the green color gives off natural breath of "green earth".

Three man-shaped patterns, interconnected with each other hand in hand, run across the leaf-shaped pattern in a natural, smooth and extending manner, displaying the concept that TIENS is human-oriented and global TIENS citizens are closely connected.

The whole pattern implies the growing trend of TIENS brand. The new design is developed on the basis of original color and meanwhile inherits the core asset of TIENS brand, namely, "TIENS". The whole symbol gives a full representation to the brand's core — "One world•One family", the core values characterized with "Extraordinary Innovation", "Paramount Responsibility" and "Excellent Teamwork" as well as the long-term brand strategy with "Harmony,Unity,Prosperity" as its slogan. With the new design as its new starting point, TIENS will embark on a new journey in building an international brand.

In June, 2013, the World Brand Lab (WBL), the world-renowned brand value assessment organization, promulgated the ranking of 2013 "Top 500 Most Valuable Brands of China". With the brand value of RMB 18.665 billion, Tiens Group was ranked No. 71 of all, No. 1 of health care products and No. 1 of Tianjin.

  by Brown Nature Tiens Marketing Company 07032559778

[Love Concept] - Feel Love, Create Love, Spread Love

Review of corporate social responsibility of TIENS
When an enterprise is in its preliminary stage, it is the property of the owner; while the enterprise transforms into a multinational corporation, it should be the property of the state, the public, and the society!
As a trusted corporate citizen, after more than a decade of ups and downs in the storm and rains, Chairman Li Jinyuan has always adhered to the spirit of “love” with a “charity” mind in implementing the social responsibility. Over the years, TIENS has advocated love and humane care on the development path of great health career, dedicated to “charity”, “education” and “environmental protection” and other public utilities with “Harmony, Unity, Prosperity” concept, and actively promoted the harmonious development between individual, society and nature, thus leading people to care for others, nourish the community and regurgitation-feed the nature by building the systematic public service platform, thereby creating and enjoying a happy and harmonious life together.
From caring for vulnerable groups, supporting education to protecting the environment, relieving disasters and assisting the poor; from simple thankful return to systematic charitable project operation, pure public benefit donations to integrated love culture transmission, Tiens people “feel love, create love, and spread love”, making the public benefit love flower bloom globally. The worldwide public love donations have reached more than 1.5 billion yuan. TIENS contributes to the harmonious development of society with its own strength.
Love has no national boundaries, with fragrance spreading all over the world. The love undertaking of TIENS continues...

Key vision of love concept of Tiens Group

Tiens Group’s interpretation of the love concept
LOVE-Feel it-Tiens will never forget to contribute its success to the active support from the community. In gratitude, Tiens citizens back feed the society through their modest and earnest donation activities, annotates the great meaning and inexhaustible motivation of Tiens Group brand core value – “One World, One Family”.
LOVE-Create it-Realizing promises of charity through practical actions is Tiens citizens’ love-creation process. Tiens’ philanthropy and programs for public good able to operate systematically and continuously by virtue to Tiens Meijing International Charity Foundation, upgrading from simple donation of money and kind to the extent of fulfilling social responsibilities.
LOVE-Spread it-Delivering the significance of love to others, building up the power of love through practical actions, enhancing public consciousness of love, involving everyone and encourage everyone willing to make contributions, building beautiful and harmonious life collaboratively, that is true meaning of love.... by Brown Nature Tiens Marketing Company 07032559778

Company Overview

Tiens Group Co. Ltd (hereby shortened as Tiens Group), was founded in 1995 by Mr. Li Jinyuan in Tianjin China, began its march into the international market in 1997. Today Tiens Group has become a multinational conglomerate, boasting of industrial capital, trading capital and financial capital. Its businesses cover fields like biotechnology, health management, hotel and tourism industry, educational training, e-commerce, finance investment and real estate, etc. And with its business reaching over 190 countries, Tiens Group has set up branches in 110 countries & regions and has established strategic alliances with top-rank enterprises from many countries. The diversified products developed by Tiens Group, such as health food, health care appliances, skincare applications and household products, are creating a high quality life for more than 30 million families around the world and have helped them to enjoy health, happiness, beauty and affluence.
With the development strategy of great health industry, Tiens International Health Industrial Park and Tiens International University, sponsored by Tiens Group, are planed to cover an area of 4.2 square kilometers with total investment of RMB 17 billion Yuan. Tiens International Health Industrial Park is a comprehensive industrial park including product research & development, product pilot, product manufacture, biological health study, hospitality industry, exhibition economy and so on. There is a "great health innovative technology system" basing on its R&D centers and QC centers with international standard; a "great health production logistics system" relying on its modernized manufacturing shops and automatic warehouses; a "great health service system" depending on Tai Ji Sun Hospital International Health Management Center, hotels, conference centers; a "great health education system" being backed by Tiens International University, parts of which have been implemented in an orderly manner, so as to form a chain of health industry linked up with the flow of human resources, products, finance and IT; and it is believed that Tiens International Health Industrial Park will, on this basis, grow into a "great health industry cluster" in its true sense, and lay a more solid foundation and provide even more opportunities for the development of Tiens Group.

Tiens Group has been adhered to its charitable philosophy of "originating from society and therefore contributing to society" and has been actively taking on corporate social responsibility. Tiens Group has donated thus far more than RMB 1.5 billion to public welfare and social charities.
A high quality workforce of professional talents, together with a localized and well regulated management, has contributed to the internationally strategic goals of Tiens Group. In addition, Tiens Group has an unbeatable international team in terms of research, innovation and professionalism; 35% of which hold master's degree or higher.

Based on the theory of "Business-oriented Thinking, Refined Management, and Refined Service", Tiens Group is currently practicing the advanced theories of "New Swap and Alternative Theory", "Consumption Makes Wealth, Operation and Consumption Makes More Wealth" as a foundation, guaranteed with the perfect operation management system and well-designed regulations, to take big strides towards World Top 500 with great confidence for the development of Chinese national industry.

       Mission Statement: To provide global consumers with quality products and opportunities of education & cause, improve their life quality, and make the society harmonious.

       Tiens Brand Core: One World, One Family

       Tiens Brand Core Value: Extraordinary Innovation、Paramount Responsibility、Excellent Teamwork

       Tiens Brand Slogan: Harmony, Unity, Prosperity

       Business Philosophy: Contributing to society by restoring health to mankind.

       Quality Guideline: Parable to build human health, Milestone to realize technical innovation, Method to make sustained improvements, and Heart to satisfy consumers.

by Brown Nature Tiens Marketing Company 07032559778