"Side by side, each of TIENS citizens accounts for the greatness of TIENS brand." ——Mr.Li Jinyuan, Chairman of Tiens Group
The tri-leaf pattern, like an unfolded world map, is a
reflection of TIENS' strategy of "internationalized" development.
Therein, leaves represent the product image featuring "naturalness and
health"; the yellow color of the design symbolizes "sunshine" and
"wealth" and the green color gives off natural breath of "green earth".
Three man-shaped patterns, interconnected with each other hand
in hand, run across the leaf-shaped pattern in a natural, smooth and
extending manner, displaying the concept that TIENS is human-oriented
and global TIENS citizens are closely connected.
The whole pattern implies the growing trend of TIENS brand.
The new design is developed on the basis of original color and
meanwhile inherits the core asset of TIENS brand, namely, "TIENS". The
whole symbol gives a full representation to the brand's core — "One
world•One family", the core values characterized with "Extraordinary
Innovation", "Paramount Responsibility" and "Excellent Teamwork" as well
as the long-term brand strategy with "Harmony,Unity,Prosperity" as its
slogan. With the new design as its new starting point, TIENS will embark
on a new journey in building an international brand.
In June, 2013, the World Brand Lab (WBL), the world-renowned
brand value assessment organization, promulgated the ranking of 2013
"Top 500 Most Valuable Brands of China". With the brand value of RMB
18.665 billion, Tiens Group was ranked No. 71 of all, No. 1 of health
care products and No. 1 of Tianjin.
by Brown Nature Tiens Marketing Company 07032559778
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