When an enterprise is in its preliminary stage, it is the property of the owner; while the enterprise transforms into a multinational corporation, it should be the property of the state, the public, and the society!
As a trusted corporate citizen, after more than a decade of ups and downs in the storm and rains, Chairman Li Jinyuan has always adhered to the spirit of “love” with a “charity” mind in implementing the social responsibility. Over the years, TIENS has advocated love and humane care on the development path of great health career, dedicated to “charity”, “education” and “environmental protection” and other public utilities with “Harmony, Unity, Prosperity” concept, and actively promoted the harmonious development between individual, society and nature, thus leading people to care for others, nourish the community and regurgitation-feed the nature by building the systematic public service platform, thereby creating and enjoying a happy and harmonious life together.
From caring for vulnerable groups, supporting education to protecting the environment, relieving disasters and assisting the poor; from simple thankful return to systematic charitable project operation, pure public benefit donations to integrated love culture transmission, Tiens people “feel love, create love, and spread love”, making the public benefit love flower bloom globally. The worldwide public love donations have reached more than 1.5 billion yuan. TIENS contributes to the harmonious development of society with its own strength.
Love has no national boundaries, with fragrance spreading all over the world. The love undertaking of TIENS continues...
Key vision of love concept of Tiens Group
Tiens Group’s interpretation of the love concept
LOVE-Feel it-Tiens will never forget to contribute its success to the active support from the community. In gratitude, Tiens citizens back feed the society through their modest and earnest donation activities, annotates the great meaning and inexhaustible motivation of Tiens Group brand core value – “One World, One Family”.
LOVE-Create it-Realizing promises of charity through practical actions is Tiens citizens’ love-creation process. Tiens’ philanthropy and programs for public good able to operate systematically and continuously by virtue to Tiens Meijing International Charity Foundation, upgrading from simple donation of money and kind to the extent of fulfilling social responsibilities.
LOVE-Spread it-Delivering the significance of love to others, building up the power of love through practical actions, enhancing public consciousness of love, involving everyone and encourage everyone willing to make contributions, building beautiful and harmonious life collaboratively, that is true meaning of love.... by Brown Nature Tiens Marketing Company 07032559778
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